Nectar increases monthly organic traffic by 3900%

Nectar is an employee recognition and rewards platform designed to help companies build a culture where people feel valued. With both top-down and peer-to-peer interactions, everyone can show their appreciation and help foster a sense of community and purpose.  

Nectar came to us early in their journey, wanting a sustainable and scalable way to generate leads. They already had a solid strategy and high-quality content—they just needed a little extra SEO power. 

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The Goal: Make organic search a viable SQL acquisition channel

Nectar knew link building would be essential to rank above more established competitors in the HR SaaS vertical. However, they wanted to work with a link building agency they could trust and wouldn’t require much time to manage. 

After speaking with the dofollow.com team about our methodology and a month to test the waters, Nectar gave us complete control to build links in a way we believed would move the needle. 

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The Solution: Leverage linkable assets to gain backlinks from heavy-hitting websites

Nectar’s internal linking would ensure the authority from these high-DR sites would be passed on to pages further down the funnel. This content would then be able to rank for high-intent searches from buyers who were ready to act. 

To build these links:

1. We identified competitor sites and analyzed their backlink profiles. We then examined the content receiving the most backlinks to determine which assets perform best in the industry. 

2. We reached out to our HR industry contacts to share relevant Nectar content. We also asked around to find out what pieces editors were working on, allowing us to recommend suitable Nectar content (and give the Nectar team a heads-up on the types of resources they could create).

3. We began fresh outreach for publications where we didn’t already have contacts.  

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The Results: From <1,000 average monthly visits to 40,000

Nectar went from zero demo bookings per month to over 50+ and increased monthly organic traffic by 3900%. 

Here are just a few examples of links we built:

• Monday.com
• Zapier
• Smartsheet

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Overall, we built 128 links in 15 months with virtually zero time commitment from the Nectar team. This allowed them to focus on producing great content and growing the business.